Hollywood actor Leonardo DiCaprio has bought a stake in French champagne brand Telmont, and its leading shareholder Remy Cointreau RCOP.PA said Wednesday that the luxury brand has struck a partnership deal with celebrities to broaden its appeal.
“From protecting the biodiversity on its land, to using 100 percent renewable electricity, Champagne Telmont is determined to significantly reduce its environmental footprint and let me join as an investor,” DiCaprio said in a statement.
In February 2021, LVMH.PA’s LVMH-owned Moet Hennessy acquired a 50% stake in the Armand de Brignac champagne brand owned by rap star Jay-Z.
French drinks company Remy Cointreau, whose competitors include Pernod Ricard PERP.PA and Diageo DGE.L, bought a majority stake in Telmont’s champagne house founded in 1912 in October 2020.
Historical luxury brands around the world have struck bargains with celebrities to attract younger customers, and Beyoncé, wife of pop star Jay-Z, has been involved with sportswear brand Ivy Park.
DiCaprio is one of Hollywood’s most famous actors, winning an Oscar in 2016 for “The Revenant,” while his other hits include “Titanic” and “The Wolf of Wall Street.”